It’s no secret at this point but Wendy’s messed this one up bad.

I have long thought that the krabby patty might be one of the 5 most famous burgers of all time which is saying something since its a fictional burger. But seriously ask anyone who was born in 1990-2010 to name 5 burgers and I’m sure one of them would be the krabby patty.

That’s why I got excited when I heard that Wendy’s was rolling out a krabby patty in honor of the classic show. I thought this was a genius marketing move, and while Wendy’s may have seen a bump in sales they messed this one up badly.

You might think this is a regular Wendy’s meal, but this is the Wendy’s krabby patty meal. No mention of spongebob anywhere, not even in the packaging nothing. Would anyone know this is a promotion for spongebob if they weren’t told?

At the same time Burger King did a promotion for Wednsday Adams and by comparasion they did a much better job

Packaging related to the promotion and a funky bun color. While I’m less of a fan of the adams family franchise and burger king in general credit where credits due, they did a much better job with their promotion. And I also think the meal itself tasted better. Burger king also offered a toy for purchase which I did not buy but can appreciate the effort into the campaign by adding a toy. Also the churro fries should be a permanent menu item they were so good, much better than taco bells cinnamon twists for about the same price.

Overall this should be a stain on wendys marketing department and wouldn’t be surprised if some people in that department lost their job as a result of this rollout. They had a massive oppurtunity to do a promotion with not only one of the most famous burgers of all time but also one of the most famous animated tv shows of that era and did nothing with it, badly missing the mark.